The design of a website greatly influences its popularity. Using appealing and effective website design techniques can help visitors trust, be attracted to, and find your site simple to use. In the worst case, creating a site with horrible design will mean that your visitors just click “back” without even reading anything on the homepage. Read on for some tips on designing an attractive website.
Speed is the governing factor of the Internet and it is imperative to ensure your web site loads at a fast pace. If a visitor needs to wait while the page loads, they may click off your site and not return.
Offer to store personal information for returning users. For example, if someone registers for your site, and some of the same information is needed to fill out another form, make sure data that they have already entered is preserved, so users do not need to re-enter this information. It’s annoying for visitors to have to re-register for different site functions, so work to make the site experience positive for your users.
Avoid using pop-up advertising. Customers are turned off by the constant advertising pop-up ads represent. The vast majority of users will just exit a site with pop-ups. You can avoid losing customers and visitors, by simply refusing to allow pop-up ads on your website. If your web host forces you to have pop-up ads, try to find another web host.
No matter how flashy your website is, it is vital that you keep the sizes of your website’s files small. Your file sizes have a lot to do with the speed of your site loading. A website that loads more quickly is always a top priority in website development. You should also keep in mind that not every visitor will be using a high speed Internet connection. Check your site, and make sure that it can load quickly even with a slow dial-up internet connection.
A well-written “About Us” page is worth the effort. Many websites contain very uncreative and dry pages for these areas. Your site doesn’t have to be one of those sites, though! Get a little personal with this information by describing how you got started with website design, who your family members are, and what your business goals are.
Make sure that the font you are using looks professional, and is easy to read. Most corporate sites use just a few basic fonts. Comic Sans and fancier fonts may not be available on a lot of your users’ computers, so don’t use them. If one of your visitors does not have your chosen font on their own computer, another font is substituted. This can interfere with the design of your website.
If you are fortunate enough to have the funding for a major investment into your site, this does not mean that is a wise thing to host the site on your own. You should do as much of the web page design work yourself as you can while allowing a reputable company to host the site. This means you can worry about your website design while the host worries about uptime and security.
Sometimes, the design of your website can determine it’s success. When you have a well designed site, traffic can be boosted drastically. A design that isn’t up to standard is one of the biggest reasons for people not to stay on your site. And once people leave, they usually don’t return. Use the above website development advice to ensure that your site is infallible.
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